Customer Service Marketing Sales Cycle SME 
Babette Ten Haken
AUGUST 20, 2018
Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. Some of our truly best stories about creating compelling customer retention experiences thus remain untold.
Babette Ten Haken
MAY 21, 2018
When employees are more focused on meeting their own KPIs, than in best serving their customers in a proactive and anticipatory manner, things can go south in a hurry. Either the sales force in dedicated to ensuring they, themselves, have jobs next quarter by meeting quota. Click To Tweet. is available on Amazon. Image source: Fotolia.
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Babette Ten Haken
MARCH 27, 2019
When stories engage customers and members, it’s because they hear their own, familiar voices in the story. Traditionally, storytelling is a marketing, sales or PR function. Talk about a vehicle for employee experience that drives customer experience. As a result, they become skeptical. Find out more right here.
Babette Ten Haken
APRIL 17, 2019
There is nothing like meeting all of those nameless, faceless “somebodies” in your post-sale organization to make you realize that sales is about better serving others. Especially if you want to retain your customers for more than the next sales cycle. Isn’t it time to connect your stories to one another?
Sales Hacker
OCTOBER 7, 2021
A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Hang Black.
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