Babette Ten Haken

AUGUST 1, 2018

Customer success storytelling leverages customer experiences. These stories portray the actual experiences an organization’s own customers have, when working with that organization. How can organizations capture their customer success stories ? Customer success storytelling is about the customer-as-hero’s tale.

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation 51

Babette Ten Haken

JUNE 6, 2018

Because we are busy being crazy about acquiring new business, we abandon existing customers. Paying customers. Loyal customers. Valuable customers. When we build a solid referral base, enhanced by social selling and demand generation activities, opportunities come our way. Not only that. Got the picture?

Policies 48

Policies Demand Generation Agencies SME Energy 48

Product Management University

MARCH 14, 2017

The primary purpose of a portfolio strategist is to identify strategic and operational business goals of the target customers to establish value parameters for the products and the problems they’ll need to address. The Protective Pad: Surrogate Users (SME, Product Owner, Business Analyst). The Body Part: Product Demos.

Sports 40

Sports Demand Generation Agencies SME Engineering 40

The ROI Guy

APRIL 21, 2010

In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering. For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

OCTOBER 7, 2021

In working with Anita, sales Professionals learn to level up their performance and create customers for life using their humanity as a powerful differentiator. I realized, though, that if I couldn’t be who I am and do what I KNEW was right by my customer, I had to go. What is one a-ha moment you’ve had in your sales career?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Tony Hughes

MARCH 13, 2018

While the whole world is blasting out white noise, start to leverage 'attraction' marketing and pull your dream customers to you. Build out concise case studies with testimonials from your happiest reference customers. Build out a YouTube channel of customer testimonials. Launching your own LinkedIn Group below is 'pull.'

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63