Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Emissary

SEPTEMBER 27, 2021

Would they be perfect to headline an industry conference and talk about how they use our platform? How to fix it: Give customer success managers industry guides to help them better understand their client’s business context, and to facilitate harder-hitting conversations that drive toward value building.

Exercises 245

Exercises Demand Generation Agencies How To ROI 245

Zoominfo

JULY 25, 2023

Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SugarCRM

JUNE 6, 2023

Since we have numerous clients in the Manufacturing industry in our portfolio, we pride ourselves on meeting even the most exigent standards and needs that companies in this vertical might have. Most companies struggle with the lack of real-time customer data that can be leveraged by sales teams and decision-makers within enterprises.

Enterprise 26

Enterprise Enterprise CRM Territories 26

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Product Management University

FEBRUARY 25, 2020

For the few big investments you’ll make in any given year, product teams have more incentive than ever to work together because it’s clear that they can deliver more value collectively across products than each team can deliver on its own. Industry context makes solution positioning even more credible. Demand Generation.

Lead Rank 52

Lead Rank Marketing Segment Face-to-face 52

Sales Hacker

JANUARY 24, 2018

Logos of publications you’ve appeared in or a picture of you with an industry influencer can quickly boost credibility. We’ll cover how to build credibility and authority in your industry shortly. What are your biggest demand generation challenges? In Google, search for phrases such as: industry + “write for us”.

Lead Generation 85

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 85