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Best of PowerViews: Are You Tenacious About Sales Follow Up?

Pointclear

There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. LinkedIn is more buttoned up. Lori Richardson, Score More Sales, Are You Tenacious About Sales Follow Up?

Follow-up 207
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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

Pointclear

Following the prayer, the quarterback threw a quick pass over the middle to score. The ways sales executives follow up on leads is a little like trying to win games with the Hail Mary. There are three main reasons why sales rep follow-up on leads is relatively ineffective: The leads suck. 2) Communication.

Follow-up 100
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What's it take to generate leads that fuel your forecast?

Pointclear

Is it the person who signed up for your webinar this week? They won’t get followed up. When a real person talks to a real person, and does it well, relationships and trust follow. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results.

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

Pointclear

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. We started our discussion talking about the economy and as Jamie shares things are looking up. Training Tool: www.60seconduniversity.com.

Lead Rank 248
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The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

Pointclear

The two organizations don’t understand each other, and often point fingers: Sales says marketing delivers bad leads; and marketing says sales doesn’t follow up. Why not use all the tools in your toolbox? Decision maker not yet named? tried calling a few times, got no response and gave up) are not.

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Expert Panel’s Feedback on Our Lead to Revenue Calculator

Pointclear

What will make or break its value is how completely sales and marketing teams, together, buy into developing and following it through. Next, Dave Brock : In general, it's a very comprehensive, complete tool. People like me will want to drill down to see if the model holds together as an operational tool. Wrap-up from Dan McDade.

Lead Rank 100
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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

There’s no doubt that Account-Based Marketing is on the up-and-up. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? What are sales and marketing leaders saying about it?