InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The MAP is not always the system of record. However marketers are largely dissatisfied with the reporting their MAPs offer.

Vendor 63

Vendor Analytics Report Marketing 63

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40

Eloqua Marketo CRM Tools 40

The Pipeline

JULY 29, 2011

Adobe’s Content Management System is a leader in simplicity and comprehensiveness. The Marketing Director of one of my target companies recently said about another system, “we don’t use that because it is not user friendly to sales.” Targeting Eloqua to grow my knowledge of their industry leading lead generation tool.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Sales Hacker

DECEMBER 1, 2020

So the ability to pull in data real time from other systems, your system, your customer systems, and share that within one collaborative view, that both you and the customer can see to hold each other accountable around value realization. Marketing was about demand generation, marketing was about building a pipeline.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Sales Hacker

OCTOBER 7, 2021

Do some self-assessing about what your value proposition is and what your value system is. Find organizations to represent and sell for that align with your value system and is complimentary to your value proposition. There is room for all of us and a good support system is invaluable. Laura Hopkins. Reva Pellerin.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130