Alice Heiman

FEBRUARY 13, 2024

The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-learning platforms, ensuring that the high demand for Challenger’s training could be met despite the constraints of the global crisis.

Demand Generation Agencies 75

Demand Generation Agencies Hiring Demand Generation Demand Generation Targets 75

Sales Hacker

OCTOBER 20, 2023

Marketing is the greenfield content creation engine, working with sales as they are pivotal to the content creation process. Check out their full new feature below Hottest GTM job of the week: Head of Demand Generation at Clarisights , more details here. Sales teams understand the pains and needs of the customer.

Hiring 105

Hiring Marketing How To Intent Data 105

SBI Growth

DECEMBER 12, 2012

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. This new content production practice will naturally boost your SEO and Social demand generation efforts. 2013 is a pivotal year for Marketing Leaders.

Demand Generation Agencies 333

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 333

Zoominfo

JULY 25, 2023

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing. Tools Findability is key to content marketing success.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI Growth

OCTOBER 14, 2013

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Search engines are constantly updating their algorithm to find and serve the best quality content to their users. Next year is a pivotal year for Marketing Leaders.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI

OCTOBER 12, 2017

This practice of focusing on a smaller, albeit more lucrative, set of best-fit accounts and measuring success based on revenue generated, is quite the pivot from how many B2B marketing teams used to measure success. That’s why many organizations choose a mix of spear and net fishing to create a balanced lead engine for ABM.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Gong.io

APRIL 10, 2018

That’s how you create a predictable revenue engine. Clarify your goal so you can reverse engineer the metrics. Now that you know your numbers, including the required 40 opportunities, get your forecast from demand generation. Now you know the metrics that run your engine. But making that happen can be complex.

Call-back 54

Call-back Hiring Top of Funnel Engineering 54