Demand Generation Engineering Software Workshop 
Sales Hacker
MARCH 1, 2024
Before launching their product or even telling the world what it did, AudiencePlus set their brand and media engine in motion. Instead, Gainsight hosted a conference about the practice of customer success, theorizing that through early conversations, they could create value for a persona who would eventually buy their software.
Babette Ten Haken
AUGUST 1, 2018
Considering how connected everything and everyone is to each other and software and machine interfaces, that’s a lot of stickiness to stick close to. Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Then start moving one more millimeter forward with me, today.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Hacker
AUGUST 7, 2020
VP Nokia Software, North America Sales. Showcase Workshop. BMC Software. Traction on Demand. Onboarding & Enablement Manager – Solutions Engineering. Lucid Software. Manager, Solution Engineering, Canada. Sales Technology. Training & Coaching. Customer Success. Career Development.
Sales Hacker
MARCH 2, 2020
This is the modern edition of a business classic, confronting the rapidly evolving world of B2B sales with real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. and generate more revenue than ever. Agile Selling. Jill Konrath.
Hubspot Sales
JULY 1, 2019
Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned. According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team.
Expert insights. Personalized for you.
71 
Let's personalize your content