SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

Zoominfo

MAY 9, 2021

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? But marketers still do.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? But marketers still do.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

SBI Growth

DECEMBER 6, 2012

This is an executive-level overview of the Internal Content Marketing Agency (ICMA). It is written for the top sales executive in the organization. What is an Internal Content Marketing Agency? It can be located within your Sales or Marketing organizations. Sell when a sales rep is not present.

Demand Generation Agencies 267

Demand Generation Agencies Marketing Hiring Demand Generation Targets 267

SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276

Miller Heiman Group

APRIL 18, 2018

If your enablement function is just getting off the ground, your audience may be limited to one role such as field sales. For example, if enablement produces a playbook, sales will need training services to learn to use it effectively. Although we didn’t give an example here, the reverse is also true.

Sales Enablement 66

Sales Enablement Face-to-face Demand Generation Agencies Handbook 66

Mindtickle

JULY 24, 2017

We had the core team record themselves in the Mindtickle platform to provide examples and best practices. We had over 500 people go through this program,” explains Stephen Hallowell, VP of Sales Enablement at MuleSoft. For example, Mulesoft executed a structured coaching program to drive behavioral change.

Scale 52

Scale Hiring Field Sales Quota 52