Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Revenue 52

Revenue Ideal Customer Profile Marketing Segment 52

The Pipeline

NOVEMBER 11, 2011

If you make the sale about them, you win, if you come across as focused on the sale and your quota, you smell desperate. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Worse, as you develop a reputation for being desperate. Book Notice. Book Review.

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Pipeline Cold Calling Top of Funnel Compensation 258

The Pipeline

DECEMBER 16, 2011

However, in reality, once they are back at the “front-line”, the day to day pressures of hitting quota, etc. Secondly, most – not all – but a very high percentage of courses on offer today deliver what I term “generalized” skills development. Demand Generation. Book Notice. Book Review.

Pipeline 230

Pipeline Training Twitter Hiring 230

The Pipeline

DECEMBER 19, 2011

The goal is to deliver quota with the “norm”, and look at the anomalies as a bonus, for the very reason that they are not predictable, and therefore can’t be counted on. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Book Notice.

Pipeline 222

Pipeline Closing Top of Funnel Hiring 222

The Pipeline

MARCH 18, 2011

Always looking for the quick (and easy) way to make our quota without needing to care too much about the people we happen to be dealing with at the moment. 3–Then being one interested in Numeralology, Dan’s ranking of top 7 blogs in interest stories of sales and marketing jumped out and caught my attention. It’s all silly.

Pipeline 322

Pipeline Twitter Top of Funnel Hiring 322

Zoominfo

FEBRUARY 26, 2018

After all, you have calls to make, quotas to hit, and demos to run. Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Zoominfo

FEBRUARY 26, 2018

After all, you have calls to make, quotas to hit, and demos to run. Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170