Aligning Your Go to Market Strategy Around Account-Based Marketing with Shari Johnston, Casetext
Igniting Sales Transformation
FEBRUARY 21, 2018
Evangelism must happen throughout the organization to train people on what ABM means, why it is important, what’s going to be measured, etc. Shari has been a marketing leader in charge of scaling organizations through leading-edge marketing strategy and execution across corporate, product and demand generation marketing functions.
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