SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth
Pointclear
MAY 29, 2012
The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). On demand webinars perform 5 times better than live events.
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