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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. If something significant changes with the company, you’ll be able to pivot your marketing strategy or rework the messaging.

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4 Pillars To Creating a Successful Sales Plan

Vengreso

With so many ups and downs this year, as well as company pivots and new long-term strategies, sales planning is more important than ever before for success. Request a demo to learn how to integrate direct mail and gift into your existing strategy by visiting Postal.io. This podcast is brought to you by Postal.io.

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How to Transition from SMB to Enterprise: Tips from 3 Experts

Sales Hacker

Pivoted away from having CSMs for SMB, replacing it with a support team to close tickets faster. Once they did, we could double down on personalization, including things like Vidyards, LinkedIn voice notes, and direct mail in our outreach.” . On the other hand, most enterprise companies already have a contact data tool.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

Pointclear

Direct mail can be strikingly effective here if the perceived value is right. It’s a new way of working, a pivot to higher revenue. It uses many of the traditional tools that marketers have used but with greater skill and precision. In person events are fine as giant trade shows with a big booth space.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.