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Let’s Return to the True Purpose of Marketing for SMB

Increase Sales

Direct mail. Voice mail. Seminars or workshops. Press releases. Sales scripts. You Tube Videos. Website (Internet). These are all correct answers because all can attract either positive or negative attention. Additionally marketing can be: Elevator speech. Value proposition. Professional dress. Speaking engagements.

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Preparing for 2018

Your Sales Management Guru

Instead of lunch workshops, making them “business breakfast sessions”, especially for net new prospects. Direct mail is back vs email blasts. Salespeople should also continue to develop their network of referral sales. Target shoot, develop a selected profile of who you want to market too.

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How to Ask for Referrals: A Comprehensive Guide

No More Cold Calling

This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years. But referral selling is easier said than done.

Referrals 297
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How to Ask for Referrals: A Comprehensive Guide

No More Cold Calling

This is a truthful and proven guide for how to ask for referrals. You won’t read that referrals are easy or that all you have to do is ask. What you will read are lessons and insights that I have gleaned from working my referral system with clients for the past 23 years. But referral selling is easier said than done.

Referrals 228
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Sales Tips: How to Determine WHERE Your 2017 Revenue Will Come From

Customer Centric Selling

Will you build your ‘social network’ database and expand the use of referrals? What specific method will you use to reach them: referrals, referrals via social networking, cold calls, emails, direct mail, webinars, group sales calls, etc.? Do you wish to increase account penetration with core products?

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Sales Management: Preparing for 2013

Your Sales Management Guru

Leveraging Your Business: Learn to Partner and Collaborate for Success. . · Executives must meet quarterly to review the program’s success. · Selecting that right partners that fit your culture and market profile is critical. · Salespeople should also continue to develop their network of referral sales.

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Ways to Get Buyers to Say YES!

Customer Centric Selling

For example, charities double their response rate when they include small but useful gifts in direct mailings. The easiest opportunities to close are always the ones that start with an unsolicited referral from an existing, happy customer. However, there is a more effective route. Make your offering soon-to-be scarce.

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