Partners in Excellence

JULY 29, 2014

We have new tools, techniques, and capabilities to engage more people, more differently than we ever have before. Rather than investing the time and expense in developing traditional materials–white papers, brochures, flyers, etc.–we I think this is what many people miss about the social tools.

Social Media 98

Social Media Social Selling Direct Mail Media 98

Showpad

MAY 22, 2019

Sales engagement platforms are no longer “nice to have;” they are a requirement for mature sales organizations that provide personal experiences for their buyers. In this next piece from our “Sales Enablement Defined” series, we explain how sales engagement tools support sales and marketing alignment and what to look for in a solution.

Sales Enablement 74

Sales Enablement Marketing Buying Cycle Direct Mail 74

Sales Hacker

OCTOBER 28, 2019

These four roles are crucial to a sales team. RELATED: The Secret to Building Strong Sales Teams. Only when they are aligned in pursuit of a common goal can the sales process actually work. Your Sales Team Is Bigger Than You Think. Chances are, it’s white papers, blog posts, tweets, and so on.

Sales Qualified Lead 54

Sales Qualified Lead Account Advertising Advertising 54

The ROI Guy

NOVEMBER 8, 2006

Solution or value selling methodology training and processes including CRM integration to help track the process 2. Value oriented advertising, direct mail, collateral, case studies and white papers, 3. Account intelligence tools to help understand customer issues and engage on a consultative basis 4.

Vendor 40

Vendor ROI Direct Mail Education 40

The Bridge Group

APRIL 4, 2019

Over the last 3+ years, the thinking, the tools, and the tactics have continued to evolve. In all likelihood, the person you most need to speak with to launch your sales process is the person least likely to download your white paper, attend your webinar, or chat with your bot. Account-Based Interest over time.

Account 50

Account Account Based Marketing Scale Outbound 50

DialSource

JANUARY 16, 2020

This dramatic shift toward new tools and processes is part of the overall movement toward digital transformation. The sheer amount of information available to consumers, as well as enhanced consumer choice brought about by hyper-competition, makes the digital consumer resistant to interacting with your sales reps.

Ideal Customer Profile 41

Ideal Customer Profile Consumer Face-to-face Objections 41

Sales Hacker

SEPTEMBER 2, 2019

The best ways to generate sales leads. The tools you need to generate leads. What a good lead generation process looks like. How to start generating sales leads. Lead generation is the crucial first step in the sales process. White papers. Direct mail. Inbound strategies.

Lead Gen 82

Lead Gen Paid Content Lead Generation Sales Qualified Lead 82