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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Craig talks about the critical role of the phone in connecting with the right prospects as quickly as possible: “I was just reading Aaron Ross’s blog post the other day. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ It’s hard.”.

Software 187
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Marketing vs. Sales B2B Lead Sourcing

SalesLoft

This is important because executives are looking to allocate resources toward marketing & sales B2B based on this trend. When you walk into Dreamforce, the largest software event in the world, you are immediately thrust into a world of marketing automation. The question is, by how much? And over what period of time?

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise. For the enterprise, there are 2 versions of Windows 10: (1) Pro and (2) Enterprise with Software Assurance. were low and considered less than successful for the enterprise market.

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From Demo to Conversation

Sales Overdrive

Done well, they can help you move your company away from the worn out pattern of pushing every prospect into a “demo” or a “pitch about features and benefits”; and moving them into a conversation around building value , developing a business relationship and ensuring technical alignment. A few we like include Marketo, Acton and Eloqua.

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The Sales Playbook to Social Selling

Hubspot Sales

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Check out the profiles of your customers and prospects. What Is Social Selling? What does this look like in practice at a company?

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Don’t Let Marketing Off the Hook with Matt Amundson {Hey Salespeople Podcast}

SalesLoft

What you might not have heard is his thoughts on data-driven prospecting and marketing, the new wave of data around intent, or the best way to get a hotel upgrade. So we promised to talk a little bit about data-driven prospecting and data-driven marketing. It’s like a museum to the past in a way. Where do you want to start?

Marketo 59
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

Hiring 130