SBI Growth
DECEMBER 26, 2012
From my point of view, three big trends will affect marketing planning in 2013. These trends changing the face of marketing once again: 1. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. These trends give a clue on how to stay ahead and make an impact.
Drift
APRIL 26, 2018
Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing.
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Pointclear
AUGUST 30, 2012
2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. But he also notes the ongoing gap between the two teams: “I mean it’s crazy.
SBI Growth
APRIL 20, 2013
Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What emerging trends are occurring on their site and/or social channels? Following competitors’ company pages for major updates and product launches. These initial resources don’t even touch on the opportunities that exist outside the cyber world. For instance: Trade Shows.
SalesLoft
NOVEMBER 18, 2012
This is important because executives are looking to allocate resources toward marketing & sales B2B based on this trend. When you walk into Dreamforce, the largest software event in the world, you are immediately thrust into a world of marketing automation. The question is, by how much? And over what period of time?
The ROI Guy
MARCH 6, 2017
Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise. For the enterprise, there are 2 versions of Windows 10: (1) Pro and (2) Enterprise with Software Assurance. were low and considered less than successful for the enterprise market.
Tenfold
SEPTEMBER 19, 2017
In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. The training ranges from basic guidelines in online engagement to the use of the company social media software. Continue Learning.
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