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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Craig talks about the critical role of the phone in connecting with the right prospects as quickly as possible: “I was just reading Aaron Ross’s blog post the other day. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ It’s hard.”.

Software 187
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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Infer also produces a “fit score” which uses predictive analytics to determine how closely each lead matches your ideal prospect profile.

Lead Rank 122
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Ask Steve: How Do I Navigate Around Low-Level Contacts Who Only Want a Price Quote?

ExecVision

Eloqua started taking this approach years ago. That intel served as the pre-call research for a conversation with the more senior person where the rep would drop their common challenge (topic, trend, typical pain point, etc.) The best way to avoid it? Start higher in the first place.

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Marketing vs. Sales B2B Lead Sourcing

SalesLoft

This is important because executives are looking to allocate resources toward marketing & sales B2B based on this trend. And the results for lead sourcing on SaaS support inbound more: These are trending where one would expect, but not in line with Pardot’s sales/marketing breakup. The question is, by how much?

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How Will You Sell With A Restrictive US Privacy Policy Act?

SalesforLife

It's time to review the trends and make sure you are ready for the future that is changing at a pace that many sales leaders are not able to keep up with. In the late 1990s and early 2000s, reps were heavily required to pick up the phone and cold call (no research, no value) prospects, as marketing leads were not very targeted or qualified.

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From Demo to Conversation Part One – Targeting and Lead Development

Sales Overdrive

Done well, they can help you move your company away from the worn out pattern of pushing every prospect into a “demo” or a “pitch about features and benefits”; and moving them into a conversation around building value , developing a business relationship and ensuring technical alignment. A few we like include Marketo, Acton and Eloqua.