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What's it take to generate leads that fuel your forecast?

Pointclear

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. By contrast, we don’t try to attract someone (who may or may not be qualified) to a site using IP-based marketing, for example. At PointClear, our average associate is 50. Each associate is trained.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

Pointclear

Value selling is PointClear's bread and butter. They tele-prospect on behalf of our clients using a value-selling approach, applying their training and experience to advance the pipeline and deliver return that's well worth the price of our services. Let’s Take an Example. We are not the low-price leader.) Mike Weinberg.

Lead Rank 157
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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

The prospect has been personally engaged by a highly trained, experienced salesperson who has helped identify a pain point, possible solutions and qualified the prospect by numerous pre-determined information points. General Dan McDade Lead Generation PointClear'

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Successful Lead Generation - One Size Does Not Fit All

Pointclear

The prospect has been personally engaged by a highly trained, experienced salesperson who has helped identify a pain point, possible solutions and qualified the prospect by numerous pre-determined information points. Compare this to a qualified lead from a professional telepropsecting company.

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Q&A With Dave Stein and Steve Andersen

Pointclear

We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers.

Lead Rank 133
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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Train up your team. Expectations dashed.

Marketing 266