How to Measure the ROI of Your Sales Kickoff Event (SKO)
BrainShark
SEPTEMBER 26, 2022
A few years ago, the annual Sales Kickoff Meeting (SKO)—a bash where the entire sales team gets together to review goals, generate motivation, celebrate successes, and plan out the strategy for the coming year— was a given at most organizations. Here is a list of the most important ones: Shorter sales cycles.
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