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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. 76% percent of BDRs report to sales over marketing.

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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Revenue responsibility.

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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

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3 Simple Sales KPIs for High Performing Sales Teams

Janek Performance Group

The three examples conversions to track are: Lead Qualification to Demo Demo to Proposal Proposal to Close. For example, some sales reps may be very strong on closing, but have a low lead qualification to demo ratio. Each step in the process gives us an incremental improvement opportunity.

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A Sales Enablement Guide to Winning More Deals

Pipeline

If done well, your technology stack will minimize administration and utilization costs, increasing your sales team’s productivity. Your technology stack includes lead forms, lead qualification, prospecting, email, and CRM management tools. Sales content: this type of information is designed to persuade customers to buy.

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Master the Sales Development Playbook to Boost Growth

Highspot

To truly unlock their potential, a robust sales development playbook is vital. Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market. What Is a Sales Development Playbook? Furthermore, the playbook aligns sales activities with broader business goals.

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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.