Remove Loyalty Remove ROI Remove Territories Remove Tools
article thumbnail

Evaluating Your Business Development Strategy

Janek Performance Group

Here, we’ll go micro and explore the key metrics, methodologies, and tools for evaluating your business development strategy. A high retention rate signifies customer satisfaction and loyalty. Analyze trends over time and segment data by customer or territories. Retaining customers ensures repeat business.

article thumbnail

Where Will Sales Investments Pay off in 2022?

Sales Hacker

In 2019, B2B buyers ranked access to self-service tools as the most important factor in a positive customer experience, according to a survey by B2BecNews. Tools like speech and text analytics and other voice-of-customer technology can produce meaningful insights. Conversational intelligence. Sales force automation (SFA).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI. Cost projections and expected return on investment (ROI). Tools and methods for data collection and analysis. Seasonal considerations and industry-specific events.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI. Cost projections and expected return on investment (ROI). Tools and methods for data collection and analysis. Seasonal considerations and industry-specific events.

article thumbnail

Guide to CRM Lead Management

Apptivo

Hence, customer’s loyalty is not bound by the price of any product or the prominence of any brand. For instance, when a study shows that Facebook is a better lead generation tool than Twitter for a particular industry, it could provide insights into the strategy of the business. Optimization of better tools. Lead capturing.

article thumbnail

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

To stay relevant to this unique group, particularly one so incredibly tech-savvy and explorative, yet fickle about brand loyalty, brands must employ varied marketing approaches. Events are a great tool to have in your marketing arsenal. How to Track Event ROI in Your CRM. Continue reading. Continue reading. Continue reading.

article thumbnail

Delivering On Your Sales Promises

OpenSymmetry

On the other hand, we know when the return on investment (ROI) for sales performance is positive – faster growth, shorter sales cycles, lower turnover, and more sales reps making quota is achieved. 70% of change projects fail to deliver the expected ROI and there are four things a company needs to do as a minimum.