The Pipeline

JULY 29, 2011

Adobe’s Content Management System is a leader in simplicity and comprehensiveness. The Marketing Director of one of my target companies recently said about another system, “we don’t use that because it is not user friendly to sales.” And the easier and more comprehensive your software, the better.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. In addition, you are probably using a marketing automation system that tracks leads and viewing history. These foundations provide rich data input.

ROI 306

ROI Omniture Data Demand Generation 306

Sales Hacker

SEPTEMBER 16, 2019

He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. Jason was previously COO at Marketo, pre-IPO through the take private transaction, and has spent time at global executive roles at Adobe Omniture and Oracle. They’ve got offices both in Europe and in the US. Jason, welcome to the show.

Omniture 51

Omniture Marketo Oracle Hiring 51

Sales Hacker

NOVEMBER 10, 2020

We had future mental models, this attribution place where connecting into whether it was Google analytics or Adobe Omniture, and really being able to get the ROI on your press was a really important thing. You cannot build a system so perfect that it can contemplate every eventuality. You’re solving for the mean.

Call-back 74

Call-back Scale Compensation Ideal Customer Profile 74