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Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. These analytics can provide critical information on volume and velocity trending from your pipeline at each stage in the sales cycle.

Analytics 216
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Dear CEO: Fix these three things and increase revenue

Pointclear

In addition to analyzing the actual cost of a qualified lead (not just the cost to generate a raw lead), you should also carefully measure the progression of leads through the sales process. You are probably saying to yourself right now: “We do that” or “That is what I pay sales managers to do.” Budget undefined?

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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

Pointclear

Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. B2B marketing and sales teams must agree on the sales-ready lead definition.

Research 253
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Rant: It Doesn't Take a Genius to Spot a Goat in a Flock of Sheep

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Or it’s the manager who doesn’t enforce sales lead follow-up, probably on his or her way out the door. Sales management.

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To Manage Sales You Must Manage Sales Leads

Pointclear

“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function.

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Five Ways to Grow Revenue (and Lower Cost)

Pointclear

Mastery of the five key elements of sales and marketing effectiveness: Market focus. Leverage of the sales force’s strengths. Accountability from pipeline through forecast. A single, precisely defined prospect database is critical to the success of your sales and marketing efforts. Marketing measurement. You choose.

Revenue 113
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Top sales blogs all sales managers need to follow

PandaDoc

.” As a modern digital magazine, Sales POP! Our content is aimed at empowering sales leaders, sales management, sales professionals and entrepreneurs to achieve new heights of success. Because every sale starts with a connection. Sales Management Blog. Sales Gravy. Connect2Sell.