Guest Post: I Can’t Challenge Your Thinking If I Don’t Have Your Attention
SalesLoft
FEBRUARY 21, 2020
In the last 10 years, the idea of delivering disruptive commercial insight to customers and leading them to a related solution has become the sought after go-to-market strategy. We first wrote about it over 10 years ago in studies that became the foundation of our best-selling book, The Challenger Sale.
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