A Sales Guy

DECEMBER 3, 2013

The Dow, S&P 500 are at historic highs and the Nasdaq is at it’s highest since 2001. Social selling and social media are disrupting traditional engagement channels. You need to know if your buyer’s “buying cycle” maps to your sales process and if not, how you’re going to get it to.

Strategy 115

Strategy InsideView Hiring Social Media 115

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. We call this the “Internet fueled buying cycle.&#

ROI 45

ROI Buyer Buying Cycle Social Media 45

OnePageCRM

MARCH 8, 2017

Founded in 2001, it took Mailchimp 8 years to grow to 85,000 users. In fact, when we launched MailChimp in 2001, we didn’t even have a free trial option. The cost to dropbox was effectively zero and the word-of-mouth virality bypassed traditional marketing channels and ad spend. Should you offer discounts or go freemium?

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

Founded in 2001, it took Mailchimp 8 years to grow to 85,000 users. In fact, when we launched MailChimp in 2001, we didn’t even have a free trial option. The cost to dropbox was effectively zero and the word-of-mouth virality bypassed traditional marketing channels and ad spend. Should you offer discounts or go freemium?

Strategy 20

Strategy Discount Lead Rank Enterprise 20

John Barrows

JUNE 20, 2018

Phone as a channel isn’t going anywhere. The validity of the phrase “cold calling is dead” may be debatable in terms of making 100 dials with no information per day versus calling 20-40 targetted accounts and having a first touch by email or social, but phone as a channel is not dead. Phone has become a novel channel.

Cold Calling 86

Cold Calling Call-back Google Data 86

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49