article thumbnail

Bulls, Bears, Bernanke and BtoB Lead Generation

Pointclear

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections. When the GDP is up, the lead rate increases, and vice-versa. I am anxious to hear your thoughts.

article thumbnail

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Do White Papers Still Engage?

ROI 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40
article thumbnail

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

AT=pb&SP=EC&rID=44424232&rKey=435a40c76fd43920 For more information on Value Selling Tools: Demand-Generation (Marketing) Sales Enablement Posted by Tom Pisello at 12:19 PM Email This BlogThis! IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. B2B Companies are Really Content Companies, But is. They do if they are.

ROI 45
article thumbnail

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. As any sales and marketing executive can tell you, every dollar of revenue earned by IT solution providers is getting harder to come by. percent of revenue, Hardware makers spending some 3.7

article thumbnail

How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

Everyone wants more visitors, more qualified leads, and more revenue. Detail a financial plan with business costs, funding, and revenue projections. Laurie Snyder will fill this general management position. She will be receiving an MBA from the University of Notre Dame in May 2001. Explain your product and/or service.

article thumbnail

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. IDC: Tech Marketing Budgets Up, But Lag Revenue Gr. Demand Generation In the Face of Frugalnomics and.

ROI 40