Partners in Excellence

FEBRUARY 6, 2019

AI offers great promise in helping better identify, segment, and target our prospects. For example, for years we have had analytic and marketing automation tools to better segment, better tune, and refine our marketing and content outreach to customers. We started qualifying/disqualifying prospects based on these criteria.

Ideal Customer Profile 73

Ideal Customer Profile Segment Vendor Analytics 73

Pipeliner

JANUARY 10, 2018

In the 2002 movie Minority Report , there was a scene that blew me away. Tom Cruise’s character John Anderton is pacing nervously through a shopping mall, and while he’s doing so personalized holographic advertisements are being thrown at him left, right and center. Great salespeople engage prospects and build trust.

Influencer 56

Influencer Customer Advertising Advertising 56

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Vendor analysis is so important that prospects view the ability to justify solutions as a key differentiator, with over 61% rating solution providers value assessment ability as important in the selection process.

Marketing 40

Marketing Vendor ROI Survey 40

LeadFuze

AUGUST 5, 2021

24 Examples of Sales Follow Up Email Subject Line. How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. Prospect on LinkedIn Without Being a Pesky Salesperson. I’d rather have a few prospects I can spend more time with than a lot of leads I can’t manage. A Post Worth Your Time .

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98