Zoominfo

DECEMBER 5, 2018

Since Reddit’s creation in 2005, the platform has earned its title as the “frontpage of the Internet.” But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. Let’s get into it!

B2B 157

B2B Advertising Advertising Promotion 157

Score More Sales

MAY 10, 2013

Ongoing use is a big issue in the SaaS marketplace – studies show that people who do not engage with their software-as-a-service don’t renew it. I invited LinkedIn co-Founder Konstantin Guericke to speak at a technology dinner put on by the MIT Enterprise Forum in Seattle in 2005.

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tailwinds for Marketing Automation Software - Insi.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

MAY 4, 2006

in 2006, with annual growth in software sales leading the way at 7.0%. For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. for 2005 – this according to Forrester latest research. On average, IT firms invest 3.6

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. Tailwinds for Marketing Automation Software - Insi.

ROI 45

ROI Buyer Buying Cycle Social Media 45

Bigtincan

DECEMBER 17, 2021

Enterprise File Sync and Share (EFSS) is a software service that allows employees to safely sync and share videos, photos, documents, files, and other assets with individuals inside and outside the organization across multiple devices like phones, laptops, desktops, and tablets. Tabs are a group of channels.

Enterprise 52

Enterprise Enterprise Lead Rank Lead Scoring 52