Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
The ROI Guy
FEBRUARY 14, 2011
The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. Alinean recognized by BtoB Magazine’s as one of To. Latest Research. Let the Good Times Roll?
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