Why Traditional Marketing Is Broken (and 5 Ways to Fix It)
Sales and Marketing Management
OCTOBER 30, 2020
We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. We sit in endless meetings, debating annual plans – or worse, a three-year strategy – without feedback from the market or the rest of the organization. So, what’s wrong? .
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