The Pipeline

AUGUST 2, 2013

As you’ll read below, she boldly predicts that by 2015 inside sales will overtake field sales, as that unfolds, she will be in greater demand. TS: You say that inside sales is going to overtake field sales by 2015. They are also very independent AKA “elusive” and like to self-educate. How can that be?

Sales Management 257

Sales Management Hiring Inside Sales Cold Calling 257

The ROI Guy

JANUARY 11, 2017

The facts are that: Customers will significantly delay decisions and won’t get to “Yes” unless you help them understand and quantify your differentiating value Sales will struggle in communicating and quantifying your unique value without your providing provocative value messaging, tools and consulting support.

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

Partners in Excellence

DECEMBER 4, 2015

Coincidentally, I read a research report on The State Of Email Marketing 2015. It’s probably not unreasonable to think the same “thoughtfulness” is used in every other communication/engagement channel. Vendors need to be educating their customers. The implement horribly irrelevant outbound calling programs.

Marketing 48

Marketing Face-to-face Vendor Email Marketing 48

Pointclear

SEPTEMBER 24, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Marketing provides air cover by nurturing and educating their known universe of prospects.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

SugarCRM

FEBRUARY 11, 2020

Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015.

Social Media 26

Social Media Advertising Advertising Media 26

Tenfold

AUGUST 30, 2017

This share spans across a variety of channels. But, consider too that in no part of their buyer’s journey are you able to influence and educate. You can be sure they will use these access and mobility tools in B2B research and recommendations. The Multiple-Channel B2B Buyer. percent of buyers start with a Google search.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

SugarCRM

FEBRUARY 11, 2020

Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015.

Social Media 20

Social Media Advertising Advertising Media 20