Gong.io

JANUARY 27, 2022

The first half of 2021 produced 291 new unicorns — more than 2011-2015 combined. Software as a service (SaaS) companies, which represent more than a third of all unicorns , lead the trend. Back in the 1980s, we had to sell each customer a CD or hard drive containing the software. Verticalization — easy access to niche markets.

Company 62

Company Lead Rank Software Software 62

Hubspot Sales

JANUARY 25, 2023

Identifying a problem in an existing market. Focusing on niche markets. A niche market is a small, underserved segment of a large and established market. A niche market is a small, underserved segment of a large and established market. This is how the idea for Uber came about. The rest is history.

Scale 62

Scale System Lead Rank Small Business 62

PandaDoc

AUGUST 21, 2019

Many businesses build sales and marketing reports for clients on a monthly basis. After you’ve brushed up on monthly sales report criteria, you can take your reporting software a step further. Content examples include: Content creation; Email marketing; Influencer outreach; Potential customers; Social media; Success stories.

Report 45

Report Top of Funnel How To Social Media 45

Tony Hughes

FEBRUARY 22, 2018

Dear Social Seller of 2015, Now that I've got your attention I must warn you. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. I remain convinced that executives in 2015 are yearning for something more, something deeper. It's Google Glass.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Circleback

JANUARY 30, 2018

The Marketing C-Suite Will Need to Be Both Tech & Data Savvy. Technological is advancing, and the market is becoming even more customer-centric. Gone are the days of experimentation; the new generation of CMOs need to understand the intricacies, the latest technologies, new market innovations, and embrace the best practices.

Trends 20

Trends Account Based Marketing Social Media Face-to-face 20

DiscoverOrg Sales

APRIL 24, 2018

We were doing great with marketing. But if marketing scales, you can push your reps into a closing role. Everyone has egos, but we don’t let it get in the way of being coached, and that makes constructive criticism a lot easier. This is especially important when you’re selling software. That’s what has happened with us.

Scale 120

Scale Hiring Cold Calling Coaching 120

Tony Hughes

MARCH 7, 2018

I've opined ad nauseam about the power of content marketing to create an octopus's garden to attract whales and that's an ongoing Challenge endeavor that Marketing and B2B salespeople should undertake together but that does not forego, the proactive whale hunting mentality each day. Is the engine full of sawdust? So what now?

Lead Rank 66

Lead Rank Enterprise Enterprise Scale 66