Customer Engagement Strategies for Millennials
LeadBoxer
MARCH 28, 2021
In fact, a 2018 survey showed that 13% of Millennials are decision-makers in B2B purchasing. The same survey showed that 28% of them help to influence purchasing decisions within their organizations. We learned in 2015 that Millennials are now considered the largest generation in the workforce, passing Boomers.
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