Sales and Marketing Management
SEPTEMBER 30, 2015
Issue Date: 2015-09-01. Teaser: Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies.
Zoominfo
APRIL 20, 2022
But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. The result?
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Partners in Excellence
OCTOBER 27, 2014
It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. While there’s some variance, I tend to see the following: Sales Training. Sales Process/Methodology. Marketing/Sales Integration.
The ROI Guy
AUGUST 12, 2015
Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. From these findings, ½ of the waste is because sales reps can’t find the content they need for particular selling situations.
Tony Hughes
OCTOBER 16, 2018
2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Create an initial team of 5 of your best sales people. Here is how it can work. This Social 3.0
Corporate Visions
NOVEMBER 7, 2019
The post Are Buyer Personas Sabotaging Your Sales? One of the most popular “best practices” in B2B sales and marketing is to create buyer personas. In 2015, an average of 5.4 The same can be said about basing your sales and marketing messages on personas. by Tim Riesterer appeared first on Corporate Visions. Here’s why.
Pointclear
AUGUST 18, 2015
In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Added an SDR team.
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