SBI

OCTOBER 12, 2017

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. You can achieve a higher close rate with an ABM strategy if 1) you’re focused on best-fit accounts, and 2) your sales and marketing teams are aligned. then you’re cheating yourself.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Hubspot Sales

MAY 15, 2020

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. While mobile wallet payments only accounted for $75 billion in 2016, they are projected to reach $500 billion by 2020. eWallet technology is a must.

Trends 145

Trends Retail Consumer Social Media 145

Sales and Marketing Management

DECEMBER 17, 2018

They are being decisive and saying, “We need to invest in our growth business – in our self-driving cars and automated vehicles, which, by the way, has grown in value from $1 billion when they acquired [start-up Cruise Automation in 2016] to an estimated $15 billion today. It might be a new market that is enabled by technology.

Scale 166

Scale Nonprofit Lead Rank Facebook 166

OpenSymmetry

MAY 23, 2016

According to Gartner research’s 2016 Sales Performance Management Magic Quadrant , the entire industry grew 10% in 2015, reaching a valuation of $715 million just in software sales with an estimated growth to $1.54bn by 2019. The total market including all consulting and managed services is estimated to be worth $2.7bn.

Territories 40

Territories Vendor Incentives Incentive 40

The ROI Guy

MAY 29, 2016

Chock full of research reveals and best practices sharing, the annual “Woodstock” for sales and marketers, SIriusDecisions’ Summit just wrapped up in Nashville last week. So how do you best fuel your marketing and sales with needs? What can you do to stand out from the crowd, and most importantly, be more effective?

ROI 40

ROI Pivotal Buyer Conference 40