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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Mereo

in 2017 to 32.4% The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. A 2019 research study found that identifying data-driven firms were on the decline: from 37.1%

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Sales Events to Look Forward to in 2017

SalesLoft

From new advances in product and technology, to exciting sales events on the horizon, 2017 is sure to be abuzz with innovation, collaboration, and thought-leadership across the board. Get a head start by checking out these 11 tips to get the best ROI on your event sponsorships. Visit the event site here. Revenue Summit.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. TechTarget has cemented its leadership in its space because of the significant value and ROI its customers achieve. Industry News.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. It’s that time of year again. Facing the Reality of A.I.

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How to Generate Revenue with Interactive Content

Highspot

One of the best ways to boost your content marketing strategy is to use interactive content , which can help increase generation and, in turn, revenue. Read on for an overview of interactive content and some tips on how to use interactive assets to generate more ROI for your business.