Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Customer delight is the ultimate goal for any business. The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales Hacker

MARCH 1, 2024

On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Through roadshows with portfolio companies, CMO events, and newsletters, AudiencePlus is able to resource target buyers without selling to them explicitly.

Media 71

Media Company Distribution How To 71

SalesHandy

JULY 15, 2018

After spending around 70+ hours on LinkedIn, observing & analyzing hundreds of profiles of Sales Influencers or Sales Gurus we have mindfully put together the list of 20+ Sales LinkedIn Influencers/Gurus that you must follow in 2018. He is also a co-founder of B2B camp & sports bar digital, a gaming and digital advertising business.

Influencer 76

Influencer LinkedIn Social Media Demand Generation Agencies 76

SBI

JUNE 19, 2019

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. Resources All Awards & Recognition Blog Article Industry News Interview Video Video Reviews Webinars. Sales Enablement.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Zoominfo

FEBRUARY 26, 2018

Their posts are actionable resources to be referred to over and over again. Recommended Reading: Best 160+ Sales Tools: The Complete List (2018 Update). His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. 7. Koka Sexton.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Zoominfo

FEBRUARY 26, 2018

Their posts are actionable resources to be referred to over and over again. Recommended Reading: Best 160+ Sales Tools: The Complete List (2018 Update). His company is a B2B marketing and sales acceleration firm that specializes in demand generation, pipeline management, sales enablement, and more. 7. Koka Sexton.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170