Remove 2018 Remove Churn Remove Customer Service Remove Prospecting
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B2B Blog Post Round-Up: Content, Prospect Expectations & More

Zoominfo

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. A typical content marketing strategy involves the creation and distribution of content with the sole purpose of attracting prospects to convert into paying customers. 4. 6 Sales Metrics to Track in 2018.

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Don’t Care What Happens After the Sale? That’s Your First Mistake

Hubspot Sales

In fact, a 2018 HubSpot survey showed 77% of respondents research brands before they engage with them. In a similar survey, 90% of respondents said they were more likely to purchase more if a company provided excellent customer service. And in today’s economy, that starts with great reviews from fantastic customer service.

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. Prospects enter the funnel at the top, and exit at the bottom as paying customers.

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What should the relationship between your sales and support teams look like?

Nutshell

According to research, the likelihood that an existing customer will respond to an upsell is 60 to 70%. In comparison, the chances of making a sale to a new prospect are only 5 to 20%. This is especially true for B2B companies, where 90% of customer value comes after the first sale. Finding new customers is expensive.

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Out With the Funnel, in With the Flywheel: The Modern Buyer’s Journey

Zoominfo

The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. Prospects enter the funnel at the top, and exit at the bottom as paying customers.

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Sales Strategy: 6 Steps to Increase Conversion Rates

LeadFuze

A sales strategy is plan that outlines how a business is going to sell its products or services. It’s a planned approach to identifying and qualifying prospects, sales presentation, policy formation, and order generation. . It prioritizes customers’ interests, pain points, needs, and goals. . What is a sales strategy.

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The 54 Sales Leaders You Should Get to Know in 2020

Crunchbase

If you’re looking for insight from Trish on sales development, she recently chatted with Dan Hersch on the Engaged Prospect podcast. . As head of sales since 2018 (the year Flockjay was founded), Kelly is leading the charge while driving upward mobility through education and access. Jamie (Crosbie) Bisson. Crunchbase , LinkedIn.