article thumbnail

GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy.

article thumbnail

How To Earn A Sales Meeting In 2018 (Template Included)

Sales Hacker

SDRs aren’t just telemarketers: they’re the front line of your company’s first-impressions. And as more and more outreach becomes automated, more prospects tune out and you have to try harder to be memorable. In 2018, more than ever, you have to EARN that sales meeting. The goal of prospecting is to get a conversation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices for Sales Development Reps (SDRs) in 2018

MarketJoy

By moving the leads effectively through the sales pipeline, SDRs are more towards lead generation, appointment setting and focus on prospecting. They are required to behave more than just telemarketers and focus on more than just getting leads. Defining the Work of Sales Development Representatives (SDRs).

article thumbnail

Sales Processes Research 2020 – Something Old, Something New

Sales Hacker

Prospecting for new leads in 2020 – the old and the new. The survey first looked at how salespeople prospected for new leads. Perhaps surprising was the fact that many people were still cold calling and using telemarketing. It seems that sales prospects will invariably check them once they are contacted.

article thumbnail

Fueling Sales: What Helps Top Companies Grow

Pipeliner

In a 2018 study , McKinsey found that of senior managers at top-performing companies: 46% chose topics regarding skills training. On the cutting edge of this are companies like Lattice Engines, which turned AI and machine learning into a tool to easily predict which prospects are mostly likely to buy. Outsourcing Your Sales.

Company 98
article thumbnail

Cold Calling Is Alive! How to Cold Call, Connect, Convert, and Crush on the Phone

Cience

Telemarketing. In B2B outbound marketing, cold calling is a prospecting technique used to start business conversations with decision-makers over the phone. In 2018, The Rain Group studied 488 B2B buyers and 489 sellers and found some interesting stats: So why does “the cold calling is dead” myth persist? Telemarketing.

article thumbnail

The Sales Script Is (Mostly) Dead: 2 Tricks for Better Interactions

Hubspot Sales

The truth is, your prospects can sniff out a super-scripted pitch a mile away. I’ve never bought anything from a telemarketer before and I’m not about to start now.". That’s the only way your team will get to the bottom of your prospect’s needs and explain how your product/service is the solution.