Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021
Sales Hacker
JANUARY 20, 2021
As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. Feel free to jump ahead: What is account-based sales and marketing?
Let's personalize your content