Igniting Sales Transformation

FEBRUARY 11, 2019

You can meet Sydney personally at the Rainmaker 2019 conference here in Atlanta in March. And while many companies still think about customer experience as what happens AFTER the sale is closed, Sydney believes that experience – positive or not so positive – happens at every portion of the buyer to customer process. You still can.

Customer 83

Customer Microsoft InsideView Conference 83

Sales Hacker

JANUARY 6, 2021

Every person has a role to play if your company is going to sail smoothly along the straits of pipeline and revenue goals. It’s not exclusively a marketing initiative — in fact, industry experts agree that ABM works best in companies where all revenue-generating disciplines are closely aligned. In ABM, that’s true.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Sales Hacker

DECEMBER 8, 2017

YoY Increase in CAC leading to increased reliance on channel partnerships. The role of text messaging and other unconventional communication channels in sales prospecting and customer success. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

OCTOBER 7, 2021

Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. FrontSpin simplifies your sales cycle, enabling you to 1) connect with 3x more leads via Power Dialer; 2) hike engagement via personalized Sales Email; and 3) quicken lead generation via account-based Playbooks. screen sharing).

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Zoominfo

NOVEMBER 3, 2020

The first Demo Day I led — after I joined ZoomInfo in 2019 — saw the team connect on 500 demos for the first time ever. It allows the marketing team to optimize their demand-generating campaigns. For Demo Day, we use one giant 175-person Slack channel with every member of the inbound and outbound sales teams.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 246

Sales Hacker

OCTOBER 15, 2020

The first Demo Day I led — after I joined ZoomInfo in 2019 — saw the team connect on 500 demos for the first time ever. It allows the marketing team to optimize their demand-generating campaigns. For Demo Day, we use one giant 175-person Slack channel with every member of the inbound and outbound sales teams.

Lead Rank 99

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 99