Sales and Marketing Management

OCTOBER 29, 2018

It may be a fool’s errand to predict what B2B marketing strategies will emerge in 2019, but trendwatching is an important skill for business leaders across all industries. As social media becomes more and more vital in B2B, social marketing automation tools like Edgar are becoming commonplace?—?allowing Video soars.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation 120

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. While this approach was great for building out our video content library, we needed to adjust in order to keep our audience engaged. Virtual Events.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales Hacker Training

NOVEMBER 21, 2022

And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. Fortunately, we’ve been tinkering with many of these inside sales tools for quite a while.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. NEWTON, MA – JUNE 17, 2019: TechTarget, Inc.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Hubspot Sales

JULY 1, 2019

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. Customers don’t use your product in isolation: They add it to their existing tools or use it to replace a tool they’re no longer satisfied with.

Ideal Customer Profile 84

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 84

Gong.io

OCTOBER 12, 2022

Heck, Gong has been in the Revenue Intelligence game since it started in 2019. But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? Understand what happens to leads in the funnel (Demand Generation teams). Ahhh … Revenue Intelligence. We love that phrase. .

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Sales Hacker

FEBRUARY 3, 2020

You’ll be inspired to change the sales world, and you’ll be equipped with the tools to do it. Check out their video below. B2B Sales & Marketing Exchange offers 50+ sessions in sales, marketing, and operations; 6 keynotes from thought leaders in ABM, revenue marketing, and demand generation; and the Best In B2B Awards.

Conference 91

Conference Scale Networking Industry 91