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Email: The Swiss Army Knife of Marketing

Appbuddy

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. The post Email: The Swiss Army Knife of Marketing appeared first on Validity.

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How Badly Do You Want It?

Grant Cardone

This story will leave you with NO excuses going into 2020. Next up was Mount Everest. In 2013 Maria became the first Portuguese woman to summit Mount Everest. Then she swam the English Channel. Are you willing to climb Everest for it? Get the best business content of 2020. How badly do want your big goal?

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Email & Ecommerce: Christmas 2020 Trends

Appbuddy

In the first post of our “festive reading” series, we considered how 2020 was a catalyst for email innovation and adoption of new technology. The email highlights multi-channel options to support, and John Lewis also offers advice on cheering up friends and family who are struggling during this period.

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Innovation Starts With “A”

Appbuddy

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! Email often struggles to attract investment because it is seen as a high-performing channel not needing additional help.

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Accelerated Interactivity Accelerates Customer Loyalty

Appbuddy

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

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