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SugarCRM’s 2021 Year in Review

SugarCRM

2021 is the year we let SugarCRM make the hard things easier for marketing, sales, and service teams. Our CRM and Sales Impact Report revealed the blind spots, busy work, and roadblocks that lead to sales friction and contribute to customer churn. In 2022, we will provide you with new findings and keep you up-to-date on market trends.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Verticalization — easy access to niche markets. But with the cloud, ServiceTitan can build the software once, put it online, and reach a global market without ever leaving their office. Companies used to develop products using Waterfall project management — a traditional model based on manufacturing and construction industry projects.

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The 5 Stages of Developing and Launching a New Sales Strategy

Chorus.ai

It eschews automated data handling and keeps approaches to sales and marketing separate. Developing your sales strategy first requires that you diligently build up a concept of your target audience — otherwise known as your buyer personas — before setting goals and constructing your sales funnel. Step 1: Find your data.

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The step-by-step guide to building an effective sales strategy

Zendesk Sell

In construction, it’s impossible to erect a building if you don’t have one critical document — a blueprint. Like a blueprint is essential for constructing buildings, you need a strategy as a manager to build a successful sales department — a step-by-step plan to help you and your team drive company revenue.

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Understanding the benefits of 360-degree customer view

Salesmate

Then everyone from marketing to sales to customer service has a stake in capturing, analyzing, and responding to the data. These data sets allow businesses to derive reports that help in constructing a meaningful conversation between them and the customers. Are these patterns suggesting there might be a near-future customer churn?

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Special Episode: Driving Diversity: Highlights From Top Women in Sales

Sales Hacker

Making sure that we’re not just referencing marketing copy, but we’re also referencing how people really speak. Or that feedback on behalf of the team that you can channel in a constructive way that helps them to be more effective or helps them to identify a problem they didn’t even know they had.