The Spiff Blog

OCTOBER 18, 2022

After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. Yasmine loves people, spreading good energy, animals, and most especially her senior cat she adopted in peak 2020. Ty has worked more than five years in engineering positions, specifically in Software Quality Engineering.

Meeting 72

Meeting Engineering Commission Sports 72

Allbound

FEBRUARY 12, 2020

Instead of forcing partners to use content, resources, tools, and tactics that don’t align with their goals, IT vendors need to start thinking about what’s best for the partners’ businesses. First, educate partners on proper demand generation. CJ Xia, VP of Marketing & Sales at Boster Biological Technology.

Demand Generation Agencies 68

Demand Generation Agencies Channels Demand Generation Demand Generation Targets 68

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. This comprehensive resource goes in-depth into the human aspects of sales, as well, because there is a point where you have to let go of technology and rely on your ability to sell. Sales Models and Fundamentals. The Transparency Sale. The Challenger Sale. The New Solution Selling.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Hubspot Sales

AUGUST 21, 2023

Although it takes a great amount of effort, time, money and resources, a well-planned go-to-market strategy can significantly benefit your project. Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

SBI

DECEMBER 30, 2019

Tons of money and resources are spent on both sides. There’s a difference between Active Demand and Demand Generation. Active Demand already exists. I’m declaring 2020 to be the year of SalesTech. Top 10 Blog Posts & SalesTech Acquisitions of 2019. TOP 5 BLOG POSTS OF 2019.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

Vengreso

MARCH 2, 2021

Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. For example, at Vengreso we expect the Marketing team to produce 40% of all sales leads through general marketing efforts (inbound, SEO, paid, demand generation, PPC, etc.). Your website must be a resource for the sales team.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales Hacker

OCTOBER 7, 2021

Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer. A people person with extensive C-Level experience in enterprise software, business development and operations.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130