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The Top 10 Sales Enablement Events to Attend in 2021

Showpad

Each unique event offers actionable takeaways that will give you a look ahead into sales effectiveness and growth in 2021. March 24, 2021. Tenbound offers a day of learning and networking 100% focused on sales development with the top minds in our industry. April 20-21, 2021. May 3-6, 2021. May 4-6, 2021.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.

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Guide to Account Based Marketing for Enterprise Tech Marketers

Emissary

With the pandemic curtailing events and other traditional demand generation tactics, ABM was pushed even further into the spotlight, with many coining 2021 as “ the year of ABM.” When Emissary surveyed our buyer network of 10,000+ executives, over three-quarters reported larger YOY budgets for technology investment.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Of course, SaaS products can be a harder sell than Rihanna’s Fenty Beauty, but the same strategy applies: build value for your network before selling to them. This allowed them to find their product market fit early on, gaining feedback from their network to inform marketing decisions.

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How to Prepare for a Cookieless Future

Zoominfo

Fast forward to April 2021: Apple announced that its iOS 14.5 For example, if you visit Amazon.com, any marketing or advertising network that partners with the site will drop a cookie to track your behavior not only on Amazon, but also across the internet. There are two types of cookies: first-party and third-party.

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

If you missed episode 137, check it out here: Team Selling: A Comeback Story for 2021 with Trish Bertuzzi. We also have people in maybe 10 states right now, including a contingent that we’ve been building here in North Carolina around my network. Marketing was about demand generation, marketing was about building a pipeline.

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How to Prepare for a Cookieless Future

Zoominfo

Fast forward to April 2021: Apple announced that its iOS 14.5 For example, if you visit Amazon.com, any marketing or advertising network that partners with the site will drop a cookie to track your behavior not only on Amazon, but also across the internet. There are two types of cookies: first-party and third-party.

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