Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Vendor Neutral

JUNE 15, 2021

July 15, 2021 1 pm EST 10 am PST Webinar. Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. How A Customer -Centric Framework. Can Drive Massive Growth For Your B2B Sales Organization. REGISTER NOW. Customers today are exhausted with pitches.

Siebel 59

Siebel B2B Demand Generation Agencies Webinar Metrics 59

Sales Hacker

MARCH 1, 2024

These spokespeople can directly connect to an audience through content like webinars and video podcasts, lending authority and expertise to your messaging and forging strong relationships. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

Media 71

Media Company Distribution How To 71

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Demand Generation

Sales Hacker

JUNE 16, 2022

2021 and 2022 Salesforce Sales Leader to Follow; founder, consultant, author. Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Demand gen orgs should always be looking at efficiency metrics and know exactly where they would need to pull back if/when the market gets tough.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

Sales Hacker

OCTOBER 7, 2021

It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. That no matter how many tips or best practices I read on LinkedIn posts or hear on webinars, I can only implement the ones that are authentic to me. I joined Flowhaven in 2021 as an SDR. Jamie (Gray) Holt.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130