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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

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Compensation Transformation: 7 Tips for 2024 Sales Comp Planning

The Spiff Blog

Believe it or not, the new year is right around the corner– and that means it’s time to plan your sales compensation strategy for 2024. But, in this era of constantly shifting market conditions, it can be difficult to know what changes will best set your sales organization on the path towards success. in 2020 to 52.9%

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Hit Your Sales Targets without Breaking the Bank in 2024

The Spiff Blog

If you’re responsible for reaching demanding sales targets, you must be more dynamic and strategic in 2024. In today’s blog post, we’ll cover some key tactics that will position both you and your team for success this year. What if unforeseen market conditions result in unexpected customer churn or a dip in revenue?

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How to be Indispensable as an Incentive Compensation Manager

The Spiff Blog

As an incentive compensation manager, you hold a critical role that keeps your organization running. What does an incentive compensation manager do? First, let’s cover the primary responsibilities of an incentive compensation manager. Recommended reading: A Foolproof Framework for Better Incentive Communication 2.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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New year, new goals: A checklist to empower your sales teams to close more deals in 2024

PandaDoc

Hopefully, the start of the new year has you super jazzed about what your sales organization will achieve in 2024. Now, let’s talk incentives. Incentives, or spiffs, can really boost motivation. But here’s the key – structure your incentives to make your goals more realistic and achievable.

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How Clients Can Use Digital Marketing Content to Drive Sales

SalesFuel

According to a report by 5WPR , more consumers are ready to spend more on electronics/technology, health and wellness, travel and experiences, dining out, beauty, and personal care in 2024 compared to 2023. And your client should utilize digital marketing content to help drive sales for their own brand.