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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

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3 Key Benefits of Using Webforms for Your Business

Act!

Seamlessly integrated with Act! Premium Cloud, Link2forms+ is a powerful lead generation tool that streamlines the collection of customer data for things such as newsletter signups, service or quote requests, information requests, surveys, and much more. Link2forms+ seamlessly integrates with Act!,

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How to Structure a Modern Marketing Department

SBI Growth

The key is creating content that drives buyers to act. DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. Launching – With buyer research & content in hand, what channels should you deploy? Use this tool to plan correctly.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. Research shows 68% effectiveness in B2B demand generation. They act as social proof and offer detailed insight into how you solved problems for your existing clients.

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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

But despite the rapid adoption of ABM tools, its promise remains largely untapped. ZoomInfo’s SalesOS and MarketingOS are built on the same data foundation, enabling teams to automate sales and marketing plays seamlessly across channels and share one view of the customer. The reason? At ZoomInfo, we’re changing that.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more.