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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 72
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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

Conferences and workshops are obviously being canceled, and the associated costs are significant. In this regard, what you’re really selling as the meat of your online event is a workshop with clear, actionable outcomes. Decide on next steps for people who attended the event (sales call with an offer of a free [ something ], etc.).

Lead Rank 127
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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52
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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. As the founder of No More Cold Calling, Joanne helps salespeople, sales teams, and business owners build their referral networks to quickly attract more business. Follow up with her updates on Twitter at @bridgegroupinc.

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15 Essential Sales Strategy for Hotel Teams

Hubspot Sales

Most people are planning at least one trip in the next six months while businesses are going back to organizing live events, and digital nomads keep traveling the world. Instagram, Facebook, and TikTok are great channels to communicate with your prospects. According to EY , the future of hospitality looks bright. Offer promotions.

Hotels 70
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Smart Calling. It’s an effort to get out of bed and make a sales call, to do our best work — work that is aligned with the Laws. Use Jeffrey’s Laws of Selling to recharge your enthusiasm and redirect your actions back to what really works. Get past the noise, and bring back the sanity. The Sales Development Playbook.

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2-5x Your Revenue With These 9 Sales & Marketing Alignment Steps

Costello

We’re using call tracking systems like CallRail and CallTrackingMetrics to handle this scoring, and partnering with our client’s call centers to implement the processes.”. Our marketing team is happy because we’re able to see analytically which channels, campaigns, keywords, etc. are actually driving results.”.

Lead Rank 105